The market has become crowded with copycat products.
There's a gap between what you think and what your market thinks.
It's one thing to be unique, it's quite another to communicate it effectively.
Let us help bridge that gap!
Generic frameworks won't help you extract your differentiated value. Get in touch to benefit from our expertise, proven methodology, and attention to detail, to accelerate your projects’ success.
What our customers say
“PMM for Good was instrumental in ensuring the successful launch of our new product, helping us achieve our business objectives with ease.”
“PMM for Good was able to grasp our challenges and market specifics very quickly and position our offering in a very clear and impactful way. It is a strong asset to accelerate our go-to-market.”
"Everybody at Purchasely keeps the memory of a highly skilled, easy to work with and human person, with a growth mindset.”
“Collaborating with PMM for Good on value proposition, messaging, and product positioning was truly rewarding and satisfying.”
I thrive as much on helping early-stage startups build a solid product marketing foundation as I do on working with more established businesses to sharpen their go-to-market. My favorite challenge is developing clear and differentiating messaging for complex deep-tech products.
I combine my passion for pedagogy and teaching with a strong analytical mindset that helps me dig deeper into products and markets. I specifically like to focus on helping customer-facing teams in their day-to-day with tangible and useful assets as I know how difficult it can be and the value Product Marketing can bring to these teams.
How is PMM for good different?
Marketing for Tech: Product Marketing is not about “LaLaLand advertising”. Leveraging an engineering background and past experience at Algolia, we take a genuine interest in the product we champion, highlighting what sets it apart from the rest. We’re not afraid to go deep into the weeds of tech products and technical details. We work to weave the distinctive attributes into a unique narrative that will resonate with our customers’ specific audience.
Value-led vs. Product-led: Beyond strategic work, we are committed to bridging the gap between traditional PMM outputs and the business’ practical needs. We believe that PMM's primary goal is not to drive product adoption but to support customer-facing teams with pipeline generation and acquisition. We always turn strategic ideas into tangible assets to accelerate your go-to-market and sales cycle.
Deep empathy: Empathy is about listening with intention and developing a nuanced understanding of needs and desires. We place this ingredient at the heart of our practice to connect to our customers and their target buyers. Drawing on our past experience in Product and Sales, we also take great care in connecting with internal teams, which is always key to the success of our projects.
Pragmatic and deadline-oriented: Working from clear scopes and methodologies allows us to deliver fast and on time. We can help you identify and prioritize the most impactful project for your business with a fresh perspective. As external freelancers, we don’t get as many requests as internal PMM. We bring focus to your teams to avoid being pulled in different directions.
What is your intervention model?
What does a typical product marketing project look like?
However, here is the three-step approach we often apply:
1.Immersion & Insighting: We dive deep, conducting internal and external interviews to understand your product, company, and target market. We can also deploy research techniques to gain additional insights about your buyers.
2. Strategic Foundation: Based on the insights gathered, we collaborate with you to develop a solid strategic foundation. This could involve workshops on positioning, messaging, or go-to-market strategy.
3. Go-to-Market Fuel: With a clear strategy in place, we move on to create the tangible assets that will power your business. This could include content, marketing materials, or sales enablement tools.